25/03/2015
Many of you, reading the title of this new blog, may have wondered: why bother giants like Oscar Wilde and the Oasis to introduce Market Research? Simply because Market Research (not coincidentally written with capital letters) is a giant itself!
The etymology of the words suggests a certain level of "role playing game". Let's go indeep.
"The importance of being..." recalls immediately the idea that to do, to act, to be someone, is very important for every human being. We have been given a special gift as mankind: we can speak, interact, understand each other and express ideas of time and space, simply opening our mouths and uttering some sounds. No other living being is able to do this, but us. Being passive could be a choice, but surely is not the best choice.
"The importance of being Earnest" (Wilde, 1895) is a very good example of a firsthand active play. The main character, Ernest, in his identity game against the social mores of the time, spreads his criticism without caring about the perceived triviality pointed by Victorian institutions, eventually stating "I've now realised for the first time in my life the vital importance of being Earnest", a firm, resolute individuality who constantly fights for its self-actualisation.
"The importance of being idle" (Oasis, 2005) encloses the constrast between assertiveness and laziness. The story of an ordinary guy who doesn't pay attention to the matters of ordinary life, but he is totally aware and sure of this choice, as it transpires from the videoclip as well. His decision is to not care, to not put any effort in anything if it is not worthy for himself, and as a consequence give up on all the rest. How to blame him? Focus is locus!
"The importance of being a Market Researcher" is a perfect synthesis of Earnest and Mr. Idle. The perfect Market Researcher has to be conscious of the most relevant trends of the moment in order to find the exact target or place for a particular product. The perfect Market Researcher has to know where to go with his investigation and what he wants to achieve for his client. The perfect Market Researcher needs to be precise and careful, but even decide to be static and set if good opportunities are shown up in a particular area.
The purpose of this first blog post is to show that I'm not going to write too much about myself here, other social networks are more useful for this goal, but I wanna analyse post by post the reasons why I am so interested in Market Research, its relevance in contemporary marketing and why the use of a Social Media like this blog may help in sum up how my inventive skills could be of extreme importance in my aspired future career as a freelance Market Researcher.
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GIANLUCA NOCENT
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